People are judging us all the time; it’s a fact of life, and we all do it. We make judgments about what we are going to buy and who we are going to do business with by many things we see well before we even meet with the people. Things like the look of the company website,  advertising and of course, the photos you use in all your marketing.  If you’re trying to convey a professional image to clients who are going to spend money with you, then a bad photo on your business card, website or brochure will send the wrong message and just that alone can cause a prospect to click on to the next offering.

 It’s a subtle thing, but if they see you have taken a photo of you and your staff out in the backyard with some shrubs in the backgrounds and harsh direct sun on your faces,  they may not realize what’s wrong, but they know something is.  You have made a bad impression even before you have had a chance to make a first impression. 

We have been offering professional business portraits, both in the studio and on location since we opened our photography studio in 1995 and are proud to have companies like Kaweah Delta Hospital, Visalia Medical Clinic, Prudential California Real Estate and Visalia Chamber of Commerce among many others as clients.

A business portrait requires a little thought as to what you want to wear. It can depend on what you do for work.  Professionals such as doctors, lawyers, and bankers should dress in a suit and tie for men, and a business suit for women. Your prospective client will expect it, but if you have a gardening business, people will think it’s weird for you to dress in a suit and tie, and if you’re a web designer people will expect a professional look, but a more casual one then the doctor. In other words, dress for how your future customers will expect you to look. Speaking of the medical profession, for the business portrait, it’s best to dress in a business suit instead of the lab coat, photos in a lab coat can be a little intimidating for some people.

Some guidelines: keep it simple,

No loud flowers, stripes or wild designs that distract from you. If you put on the shirt or blouse, and you see it before you see your face it’s probably not what you want to wear for your business portrait. Solid colors or striped shirts with muted colors work well. Stay away from white, unless you have a coat to go over it. White distracts from your face; the eye goes to the white shirt first. Sleeveless is also a no no, short sleeve shirts that will show bare arms in the photo also distract from your face.


Our website has samples of the backgrounds that are available; basic backgrounds are included with the $35 price, and we have many premium backgrounds available for just $5 extra.  It’s best to select a background that goes with the colors of your business card or website. If you site has warm colors, go with warm background colors such as the brown, if they are color colors, the blue is a good choice. A natural black or white will work with just about anything.

Retouching included

With a business portrait being so important,  you want it to look the best it can be, and that means a little retouching. Out little tag line about taking ten years off is meant to be a bit humorous, but it’s also true. With our digital retouching we can make you look ten years younger, and for most of us, that’s a good thing. Plus, it’s included in the price.

The sitting doesn’t take long,  most settings last about ten minutes. We take a few shots then take a look at them to see if we have something you like, if so, we are done. If not, we go back and take more until we have that one that is just right. After all, this is selling you and your business, you want it to look your best.

By the way, that “best” look is not always a smiling one. It all depends on the business you are in.  In real estate sales, you want to look approachable and eager to sell the clients home,  but if you’re an attorney that specializes in accidents or devoice then you want to look tough. 

I had taken many attorneys photos before I had the need for that divorce lawyer and only then did I realize why they wanted that stern look in their adds. I didn’t want an attorney who would say, “Oh, that’s OK, whatever you want,  is Ok with me” I wanted one who would fight for me.

So a good Business portrait is simple, just a put a  little thought into it before you’re sitting and you will show the world who you are.

Related: Check out our Our business portrait page for complete information and sample backgrounds.